When the new owners of Andy's Auto Rental came to us, they had a clear vision: transform an established local car rental business into a modern, competitive brand built for growth.
The Evolve website wasn’t just designed to look the part, it was engineered around Rental Car Manager from the ground up. We built a custom booking flow tailored to how Evolve’s business actually operates. Each step was designed to reduce friction and guide customers through to a confirmed reservation with as little drop-off as possible.
Payment processing was integrated directly into the booking flow via Vostropay, with the full transaction experience handled seamlessly on-site rather than pushing customers to a third-party checkout. The result is a cohesive, professional experience that builds trust at exactly the point customers are deciding whether to commit.
Andy's Auto Rental had been a trusted name in the local market for years. But when new owners acquired the business, they inherited more than a fleet and a customer base, they inherited an outdated digital presence, an ageing brand, and the complex task of transitioning loyal customers to an entirely new identity without losing a single one along the way. Any disruption to existing bookings, search visibility, or brand recognition could mean real revenue walking out the door. The challenge wasn't just to build something new, it was to do so while keeping everything that already worked, intact.
Andy's had years of brand equity, local recognition, and established search rankings. Evolving that identity without alienating existing customers required careful strategy and thoughtful execution.
Redirecting traffic from the Andy's domain to Evolve, while preserving organic search rankings and ensuring no drop-off in inbound enquiries, required meticulous technical planning and SEO-aware implementation.
Andy's had an active Google Business profile with reviews, photos, and local search presence. Migrating this to Evolve without losing visibility or customer trust was a critical piece of the puzzle.
Throughout the entire transition, maintaining continuity for existing customers was non-negotiable. Bookings needed to keep flowing and customers needed to feel informed and reassured, not confused.
We created the Evolve Rentals brand and website from the ground up, a clean, modern identity with a conversion-optimised booking experience and native Rental Car Manager integration at its core. Real-time fleet availability, intuitive booking flows, and a polished design gave Evolve a digital presence that matched their ambitions from day one.
Rather than simply switching off the Andy's site, we co-branded it to clearly communicate the transition to existing customers. Messaging, banners, and redirects were carefully crafted so that anyone who knew Andy's would understand what was happening and feel confident making their next booking with Evolve.
We handled the full technical migration, setting up 301 redirects from the Andy's domain to Evolve, preserving link equity, and ensuring search engines understood the transition cleanly. The goal was to protect organic rankings and avoid any visibility gap in the changeover period.
We managed the rebrand of the Andy's Google Business listing to reflect the new Evolve identity — updating the business name, imagery, descriptions, and contact details while preserving the review history and local search presence that had been built up over the years.
Whether you're rebranding, migrating, or building from scratch, we've done it before and we'd love to help.
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